EXIT into a World of Powerful and Engaging Experiences - Total Brand Activation (iPad version)

For almost half a century, the Pico Group have been a leading Total Brand Activation company and partner to many Fortune 500 companies. Pico specializes in working across multiple platforms; creating fresh, focused and powerful brand experiences for their clients’ target audiences. To celebrate their achievements, Asia One Books proudly presents the stunning e-book: EXIT into a World of Powerful and Engaging Experiences - Total Brand Activation.

Download this striking book and plunge into the spectacular world of Pico’s Total Brand Activation. This monograph, showcasing 40 astonishing ventures in different locations around the globe, will take readers on a journey like no other they have ever experienced.

Essentially, brands that dominate their field and become synonymous with their products - like Rolls-Royce, Xerox and Panadol - are becoming increasingly rare. Total Brand Activation takes Brands to the next level. The phrase was coined by the Pico Group and is a new strategy which helps brands make an impact in today’s confusing, overcrowded marketplace.

“EXIT” stands for Events, eXhibits, Interior and Themed, and this book showcases examples of what excellence in Total Brand Activation looks like - from the fusion of the ancient and the cutting edge at a BMW launch in Thailand to the flowing lines and dreamlike environment of the UAE pavilion at the Shanghai World Expo.

Download this book today for a glimpse into the future of marketing.


Pico is a global Total Brand Activation company with a proven track record nearly half a century long. Innovative, insightful and inspired, Pico has gained a worldwide reputation for bringing brands to life through powerful and engaging experiences – from strategy to execution.

Total Brand Activation is an insightful, response-driven approach that creates an immersive audience experience which ignites the right emotions, delivers honed messages and stimulates the desired responses.

By synergistically blending technological, digital, gaming, social media and other traditional engagements with cutting-edge real space and real time experiences, we provide innovative result-driven solutions which generate compelling moments and form deep and lasting relationships with the right audiences.

Our strength comes from the diversity of our some 2,000 inspired professionals in nearly 40 major cities worldwide and the depth of our understanding of different cultures and industry practices. Backed by some 80,000 sq. m. of production facilities across five continents, we are passionate about achieving our clients’ missions across multiple activation platforms – from exhibitions, events and world expos; to retail and branded environments, museums and themed environments, visual identity solutions, sports marketing and overlays, and venue management and consultation.

In 2015, Pico was voted Asia Pacific’s Best Event Agency by CEI magazines Industry Excellence in Business Events Survey. We also won the Gold award in the B2B Agency category at Marketing Magazine’s Agency of the Year Awards in Hong Kong. Pico has received consistently strong rankings in America’s Special Events Magazine’s 50 Top Event Companies listings, being ranked in the top three in 2012, 2013 and 2014.

Pico Far East Holdings Limited has been listing on the Hong Kong Stock Exchange since 1992 (HKSE Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO).